Monday, February 13, 2012

Let's Get Impersonal


Don't take this offense to this. In general, the population at large doesn’t want to spend their time reading about all the cranky ladies who harassed you endlessly at work, or that when you went home you discovered how very hungry your cat was.

"Don't be a 'ME ME ME!'"

Personal blogs are great, but unless you are a Hollywood star, most people won't stick around unless you are offering more. You want to give your audience what they want to hear, so work to cater to the segment of the population where your thoughts stand out. You want to be “the authority" in your subject. You want a niche.

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